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Dino Levy

Dino Levy

Assistant Professor in Neuromarketing and Neuroeconomics at Tel-Aviv University.

Prof. Dino Levy is an associate professor at the Marketing Department at Coller School of Management, Tel-Aviv University and the head of the Neuroeconomics and Neuromarketing lab since 2012. He is also a member of the Sagol School of Neuroscience at Tel-Aviv University and a visiting scholar at the Institute for the Interdisciplinary Study of Decision Making at NYU. Prof. Levy has a BA in Economics from Tel-Aviv University and an MA in Psychobiology, in which he graduates Magna Cum Laude, also from Tel-Aviv University. He received his PhD in 2008 from the Neurobiology Department at the Weizmann Institute of Science in the field of animal models of drug addiction. He then continued for post-doctoral studies at the Center for Neuroeconomics at NYU in which he examined the neural value representations of both primary and monetary rewards.

In his they use an interdisciplinary approach, which involves quantitative economic theories, combined with advanced behavioral methods and theoretical models from psychology, marketing, and economics with neuroscience techniques such as functional magnetic resonance imaging (fMRI) and Electroencephalography (EEG).

The main aim of his studies is to try and better understand how we make decisions and what are the neural mechanisms underlying value-based choices. The projects in the lab range from examining the neural correlates of value computations and the common currency network, deciphering the neural mechanisms of irrational choice behaviors both in humans and in basic organisms, through looking for a common denominator between basic visual perception and value computations, to projects that aim to predict future preferences and population success of marketing stimuli using neural signals.

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